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Dr. Sue TRU Producing/Investing/Marketing Panel Positive Entertainment

  TRU (Theater Resources Unlimited – www.truonline.org hosts panels and workshops for theater professionals at all stages of their careers. Audiences and Speakers include Producers, Investors, Artists, and Self-Producing Artists (SPA’s – because it’s so relaxing to produce your own show ūüôā ) Panelists include Commercial Broadway Producers: Eric S. Goldman (Entertainment Attorney), Patrick Blake, Van Dean, Jeremy Handelman, Cheryl Wiesenfeld, and James L. Simon. Here are my notes from the panel – with questions: Why People Invest – How to Pitch and Choose Projects 1. People invest and produce¬†for different reasons, including: profit– everyone hopes¬†to make money, but people may invest for other reasons – relationship to creative team and/or producer, experience – the thrill of being part of a glamour industry, with opening nights, parties, and the chance to mingle with stars, passion for the project – the artistry, message, etc.! Basic RGB 2. Is this show well-crafted? (I had the opportunity to successfully present my musical SSS…WITCH! ssswitch.net¬†¬†as part of the TRU series “How To Write a Musical” – the experience was quite helpful!) 3.¬†Does this show have a selling point? Is it based on a popular property? If so, does the producer and/or writer own the rights? Does it have a celebrity star? Will that star sell tickets? 4. Who is on the production team? Is there a capable general manager? Does it have a realistic budget? (cast size? sets? etc.) S.A.F.E. – An Acronym for Smart Choices 1. S – What will Sell this Show?¬†¬†A name-brand¬†property? the concept? the celebrity star? the writing team? 2. A – Audience Who is your Target Audience (not “everyone” be specific – and spill over). Do these people go to the theatre? 3. F –¬† Funds How are your investors going to recoup their money – and how long will it take?¬† How many tickets do you have to sell – and how much will it cost to keep that show afloat?¬†(You can make money beyond Broadway in stock and amateur rights. Musicals are more likely to tour than straight plays – and don’t forget licensing – shared by authors and sometimes producers!) 4. E – Environment What is happening in the world and current theater environment? Aim for relevance and avoid repetition. Producers and Projects need to Match! Producers choose shows for a several reasons – passion for the subject, love of the artistry, money-making potential, entertainment and fun,¬†etc.¬† Nobody does everything well – or wants to – talent and funding need to match! The Journey Most shows don’t open on Broadway. They start in regional theatres, off (and off-off Broadway), festivals (for example, fringe and New York Musical Festival)¬†London’s West End, International Venues, and today’s trend – the movie-cal a slick move from Screen to Stage!
Dr. Sue Sings "You Can Be a Hero"

Dr. Sue Sings “You Can Be a Hero”

Hope you enjoy hearing me sing my original¬†song “You Can Be a Hero” from my musical show “Cupid’s Dart”¬†¬† (performed at Theater for the New City) “You Can Be a Hero”¬†copyright 2015¬†Susan Horowitz Creative Living by Dr. Sue: Do What You Love! These tips are intended to help you make smart choices. But even if you never make a dime, if you do what you love, you’ll have the time of your life! Support the Arts!: Without the arts, many children have no chance for a better, more fulfilling life! Without the arts, there is no real beauty, joy, ¬†or¬†civilization!

Susan (“Dr. Sue”)¬†Horowitz, Ph.D.

Book: “Queens of Comedy” (Lucille Ball, Carol Burnett, Joan Rivers, Phyllis Diller, and more!) www.smashwords.com/books/view/219367 Musical: “SssWitch”: www.ssswitch.net ¬†www.YouTube.com/drsuecomedian https://www.youtube.com/feed/my_videos